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05Case Study
Branding, Visual Identity

Yayasan BUMN

BrandingVisual Identity
YAYASAN_BUMN — image 1
YAYASAN_BUMN — image 2
YAYASAN_BUMN — image 3
About the Project

Inspired by the "Indonesia Raya" anthem, this identity embodies a transformative vision for Yayasan BUMN — nurturing the nation's soul through Jiwa Raga, Pikiran, Alam, Bangsa, and Hidup. The design seeks to uplift individual spirits, minds, and lives, echoing the anthem's call to awaken the nation's essence, intellect, nature, life, and unity for a greater Indonesia.